At this critical moment when momentum is actually turning the tide, we cannot simply cede the field to ideology over science, or to the past instead of our future. And we cannot cling to a message at the expense of the purpose. 

Those of us advocating for clean fuel standards have a golden opportunity. We have a chance to broaden our tent, and tell our story to new audiences.

An important concept from Economics 101 is the value of market competition. In this case, the more flexibility built into the Low Carbon Fuel Standard program, the more sources and types of cleaner fuels that can play a role in decarbonizing transportation, the cheaper the program overall and the lower the resulting impact on California drivers.

It’s pretty safe to say that, if more Californians knew about the Low Carbon Fuel Standards (LCFS), most would be pretty impressed. The LCFS was designed to embody these values. Its all-of-the-above approach has been responsible for the program’s unequivocal success in far outpacing expectations By the end of 2023 emissions reductions were about 3 years ahead of schedule AND much lower cost than anticipated. That’s market ingenuity at work.